EHL Innovation Rewind: Thomas Meier on AI, Personalization, and Preserving the Rituals of Luxury at Jumeirah

Hospitality Net was the official Media Partner for EHL's Open Innovation Summit, where we had the opportunity to interview some of the event's most forward-thinking speakers. In this conversation, we sat down with Thomas Meier, CEO of Jumeirah Group, to explore how artificial intelligence is being embraced not to replace people but to elevate human connection, why personalization must remain contextual and human-led, and how innovation and luxury service rituals can, and must, coexist.

Jumeirah, a global leader in luxury hospitality and a member of Dubai Holding, operates an exceptional portfolio of 26 properties across the Middle East, Europe and Asia. In 1999, Jumeirah changed the face of luxury hospitality with the opening of the iconic Jumeirah Burj Al Arab and the brand is now renowned worldwide for its distinguished beachfront resorts, esteemed city hotels and luxury residences.