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HITEC Rewind: Floor Bleeker on AI Agents, Robotics, and Replacing the Hotel Tech Stack

At HITEC 2025, tech strategist Floor Bleeker offered a sharp view into the future of AI in hospitality. From autonomous agents and robotics to the transformation of the hotel tech stack, he sees AI replacing not just roles, but entire systems like PMS and CRS. While jobs will be lost, Bleeker believes travel demand will rise, and the winners will be hotel owners who can adapt fast. With agents at the centre, the next five years could bring a complete reshaping of how hotels operate and engage with guests.

IN2 Consulting
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Founded in 2010, In2 Consulting is a strategic communication, PR, and technology advisory firm specialized in hospitality and technology. Born and based in Dubai, we are experts in the Middle East with clients all over the globe. We work with ambitious hospitality brands, hotel operators, and technology companies. From strategic communication and PR to tech advisory and investment, we bridge story and strategy to unlock scalable long-term value.