HITEC Rewind: Ira Vouk on AI, Tech Silos, and the 2025 Hotel Yearbook

In this HITEC 2025 interview, Ira Vouk, Editor-in-Chief of the Hotel Yearbook – Technology Edition, shares insights into the 2025 publication and why AI might finally help the hotel industry break free from legacy tech silos. She discusses the challenges around PMS integration, the role of AI agents in reshaping the tech stack, and how hoteliers can embrace innovation without losing the human touch. With over 35 contributors, the yearbook reflects a diverse, sometimes conflicting range of perspectives, highlighting the complexity and potential of hotel tech"s future.