HITEC Rewind: Revinate CMO Karen Stephens on Voice, Personalisation and AI’s Role in Hospitality

At HITEC 2025, we spoke with Karen Stephens, Chief Marketing Officer at Revinate, about how recent leadership changes are driving innovation at the company. Karen highlighted the relaunch of their Customer Data Platform, new AI tools supporting voice and personalisation, and a strong focus on unifying guest data to power smarter engagement. She explained how Revinate sees AI not as a replacement for people, but as a tool to make hospitality teams more efficient, especially in high-touch, luxury environments.