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HITEC Rewind: IDeaS on Spotlight, AI Fluency, and the Future of Revenue Strategy

Klaus Kohlmayr, Chief Evangelist and Development Officer at IDeaS, joined us at HITEC 2025 to discuss Spotlight, the company"s new solution bridging the gap between revenue and marketing teams. Klaus explained how unified data, AI-powered decision-making, and a shift toward commercial performance are transforming how hoteliers think about profitability. He also shared his vision for the future of revenue management, one where strategic thinking and human-AI collaboration take center stage.

IDeaS
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IDeaS, a SAS company, is the world’s leading revenue management software and services provider. Combining industry knowledge with innovative data analytics technology, IDeaS creates sophisticated yet simple ways to empower revenue leaders with precise, automated decisions they can trust. With 35 years of expertise, IDeaS delivers revenue science to more than 30,000 properties in 158 countries. Results delivered. Revenue transformed.