HITEC Rewind: IDeaS on Spotlight, AI Fluency, and the Future of Revenue Strategy

Klaus Kohlmayr, Chief Evangelist and Development Officer at IDeaS, joined us at HITEC 2025 to discuss Spotlight, the company"s new solution bridging the gap between revenue and marketing teams. Klaus explained how unified data, AI-powered decision-making, and a shift toward commercial performance are transforming how hoteliers think about profitability. He also shared his vision for the future of revenue management, one where strategic thinking and human-AI collaboration take center stage.

IDeaS, a SAS company, powers profitable hospitality. As the global leader in revenue management, IDeaS supports a diverse range of hospitality, including independent hotels, resorts, global hotel chains, cruise lines, and parking brands. IDeaS’ AI-driven solutions go beyond forecasting and pricing to optimize revenue, boost profitability, and improve efficiency, helping hospitality organizations build fully connected commercial strategies.