HITEC Rewind: Shiji Group’s Natalie Kimball on the Data Behind AI, Control, and the China Opportunity

Natalie Kimball, Vice President of Strategic Accounts for Americas and EMEA at Shiji Group, joined us at HITEC 2025 to discuss why hospitality cannot rely on AI unless the underlying data is correct. She highlighted Shiji"s comprehensive content tools through IcePortal and Horizon Distribution, which help hotels manage real-time information and access the growing Chinese travel market. Natalie also reflected on the value of operational control and the importance of preserving entry-level roles in a tech-driven future.