HITEC Rewind: Tripleseat’s Whitney Spratt on Efficiency, Automation, and Keeping Hospitality Human

At HITEC 2025, Whitney Spratt, General Manager of the Hotels Division at Tripleseat, shared how her team is delivering record growth, driven by word-of-mouth, customer-centric product development, and a commitment to empowering hospitality teams through technology. She believes that automation should work "like a ninja", in the background, freeing up staff to focus on what matters most: the guest. For Spratt, good technology should enhance the human element, not replace it. "You can"t remove the human element from hospitality, or it"s no longer hospitality."