For over a decade I have heard industry pundits, consultants, other experts, and myself say that the hospitality industry lags behind other industries in innovation, investment, and adoption of new technologies. Is this really the case? If so, what are the barriers, issues, and conflicts that have led to this situation? More importantly, what should we do about it?

Floor Bleeker
Floor Bleeker
Chief Technology Officer at Accor
Timo Kettern
Timo Kettern
Corporate Director of IT at Bierwirth & Kluth Hotel Management
Lyle  Worthington
Lyle Worthington
Technology Executive and Consultant & Past President of HFTP Global
John  Burns
John Burns
Hospitality Technology Consultant
Mark Fancourt
Mark Fancourt
Co-Founder at TRAVHOTECH
Terence Ronson
Terence Ronson
Hospitality Professional, Technology Consultant, Public Speaker and Inventor
Ian Millar
Ian Millar
Manager of Institute of Business Creativity & Senior Lecturer at EHL Hospitality Business School

This is a two sided problem. Hoteliers are not investing enough into technology and will keep using it till it breaks or stops working. There are no or limited return on investment calculations that are used. Investment in technology is also too low and does not receive the priority that it should. On the other side the technology that hoteliers are offered is mostly not up-to-date and too expensive. Also the past closed system architecture taken by some companies has led to integration problems and a lot of headaches for hotels. What we need to do is get hotels to understand that a major starting point is adopting technology that is cloud based (this is better for them) that has open API mind-set with technology companies that want to grow their technology but also build a better Eco system with partners as well.

Max Starkov
Max Starkov
Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant
Gregg Hopkins
Gregg Hopkins
Senior Managing Director at PROVision Partners
Uli Pillau
Uli Pillau
Founder and CEO of apaleo
Michael  Toedt
Michael Toedt
Managing Director at Dailypoint Gmbh
Mike Ford
Mike Ford
Founder, SiteMinder
Klaus  Kohlmayr
Klaus Kohlmayr
Chief Evangelist at IDeaS Revenue Solutions
Thomas Landen
Thomas Landen
Director of Partnerships at Revinate
Sherry  Marek
Sherry Marek
Co Founder, Vice President at Datavision Technologies
Warren Dehan
Warren Dehan
President and Co-Owner of Maestro PMS