World-class distribution was once one of the key value-adds of signing up with a hotel chain or brand. Today, however, this advantage has been severely eroded to the point where independent properties can access better and more cost-effective distribution channels.

From a distribution perspective, is the era of the hotel chain coming to an end?

IDeaS - A SAS Company

This viewpoint is co-created with IDeaS a SAS company
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Michael Levie
Michael Levie
Hospitality Changemaker and Co-Founder of citizenM
Matt Luscombe
Matt Luscombe
Chief Executive Officer at Cycas Hospitality

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Heather McCrory
Heather McCrory
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Bill  Walshe
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Ash Kapur
CEO, InTown Suites and Uptown Suites
Ramón Aragonés
Ramón Aragonés
Chief Executive Officer at NH Hotel Group