Evidence shows that spending time in nature helps reducing anxiety, improving mental health and well-being, let alone boosting physical health. Nature is good for us; can we be good to nature too? It's no wonder that one recent large-scale survey conducted by Booking.com (2020) identified 'Impact Awakening: The Rise of Responsible Travel' as one of the nine predictions on the future of travel. Half of the global travelers surveyed expressed the desire to travel more sustainably in the future with over two-thirds of respondents expecting more sustainable travel options from suppliers. Demand is (and expectations are) building up and post-pandemic will see a surge in travel with purpose. But do travelers easily have access to all information needed to make wise decisions on sustainable travel and hotels? Where are the gaps in the search and booking stages? And which company manages to fill those gaps well? What are some best practices in showcasing hotel sustainability online?

Booking.com (20 Oct 2020). Smarter, Kinder, Safer: Booking.com Reveals Nine Predictions For The Future of Travel. https://www.booking.com/articles/category/future-of-travel.html.

Christopher Warren
Christopher Warren
Founder of My Green Butler
Sarah Habsburg-Lothringen
Sarah Habsburg-Lothringen
BA Hons, PGCE & MSc, Tourism Training Specialist & Business Mentor for Small, Independent Hotels
Marco Lemmers
Marco Lemmers
CEO and Founder of Conscious Hotels
Catherine Dolton
Catherine Dolton
Vice President Global Corporate Responsibility at InterContinental Hotels Group
Holly Tuppen
Holly Tuppen
Sustainable Travel Consultant and Writer and Communications Manager for The Long Run
Jonathon Day
Jonathon Day
Associate Professor and Graduate Program Director School of Hospitality and Tourism Management
Marloes Knippenberg
Marloes Knippenberg
CEO of Kerten Hospitality
Xenia zu Hohenlohe
Xenia zu Hohenlohe
Partner/Director at the Considerate Group
Marina Laurent
Marina Laurent
Founder at REGEN – Regenerative Hospitality Solutions
Suzann Heinemann
Suzann Heinemann
Founder and CEO of InfraCert GmbH
Jan Hein Simons
Jan Hein Simons
Managing Partner at MRP hotels
Trevor Girard
Trevor Girard
Director of Standards and Accreditation at Hotel Resilient
Willy Legrand
Willy Legrand
Professor of Hospitality Management at the IU International University of Applied Sciences, Germany
Cassia Patel
Cassia Patel
Program Director of Oceanic Global
Peter Varga
Peter Varga
Assistant Professor at Ecole Hôtelière de Lausanne (EHL)
Henri  Kuokkanen
Henri Kuokkanen
Associate Professor at Institut Paul Bocuse
Dan Ruben
Dan Ruben
Director, How to Green Your Hotel
Johanna Wagner
Johanna Wagner
Co-Founder of La Belle EDuC, Founder of Upside Up Hotel Asset and Guest Lecture at ESSEC MSc in Hospitality Management (IMHI)
Celine Vadam
Celine Vadam
Founder & CEO of WE(i) Think
Frauke  Fischer
Frauke Fischer
Founder, Agentur Auf!
Ioannis S. Pantelidis
Ioannis S. Pantelidis
PhD, FIH, SFHEA, Director of Postgraduate Research Studies at Brighton Doctoral College