The pandemic accelerated digital transformation by 10 years (McKinsey & Company) and today's travel consumers have become more digitally and tech-savvy than ever. Many of today's travelers' service expectations are around self-service, around do-it-yourself, from online planning and booking, to preferences for contactless check-in, mobile keys, voice assistants, and communication with hotel staff via messaging. Serious technology implementations are needed to "appease" these exceedingly tech-savvy guests and their exceedingly high technology expectations. At the same time, two other extremely important issues are plaguing the industry today that need immediate resolution: a) never-ending labor shortages, b) unsustainable labor costs. Only through accelerated investments in technology - cloud, mobility, AI, robotics, IoT, and other next-gen technology applications and innovations - can the hospitality industry do more with fewer employees and solve the three major industry issues outlined above.

The question is, what are these top technology applications that can have the greatest impact in hospitality in 2022?

Fergus Boyd
Fergus Boyd
Hospitality Consultant

For me, the key is self-serve via automation. Staff turnover will remain high so starters/leavers/movers processes need to be totally automated. Restaurant menu changes and price changes need to be linked end to end to inventory systems. We can't afford to have humans checking other human activity. Tools like Workato, UiPath, Automation Anywhere are well,placed to help here. Also system simplification. Strip out those multiple PMSes, POSes, HR systems etc. invest in central data lakes to bring your data together and spot correlations that might lead to new business opportunities. 

Laura Calin
Laura Calin
VP, Strategy and Solutions Management at Oracle Hospitality
Scott Dahl
Scott Dahl
Program Director, Master’s Degree in Hospitality Strategy and Digital Transformation at Les Roches Global Hospitality Education
Brad Noe
Brad Noe
Chief Technology Officer
Stanislav  Ivanov
Stanislav Ivanov
Founder and Editor-in-chief of ROBONOMICS: The Journal of the Automated Economy
Kathryn Murphy
Kathryn Murphy
Owner, The Murphy Gallery & Hotel Dublin
Uli Pillau
Uli Pillau
Founder and CEO of apaleo
Simone Puorto
Simone Puorto
Founder | CEO | Futurist
Tristan Gadsby
Tristan Gadsby
Co-Founder and CEO of Alliants
Dai Williams
Dai Williams
Chief Growth Officer, SiteMinder
Mark Fancourt
Mark Fancourt
Co-Founder at TRAVHOTECH
Luis Segredo
Luis Segredo
CEO at Data Travel, LLC
Michael Vargosko
Michael Vargosko
Managing Director for Europe, the Middle East, Africa, India, Latin America and the Caribbean at interTouch
Michael  Toedt
Michael Toedt
Managing Director at Dailypoint Gmbh
Max Starkov
Max Starkov
Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant
Michael Heflin
Michael Heflin
Chief Revenue Officer, StayNTouch