In a recently contributed article on Hospitality Net, I asked myself the question of why we see a slow pace of hotel groups upgrading to contemporary tech stacks.  Innovative and open-architecture applications that the hospitality sector has long anticipated are now accessible, providing vast and flexible options ready to be deployed. From data analytics, digital transitions, and understanding revenue flows to business intelligence, everything is available at attractive SaaS pricing. Modern technology solutions available today have the potential to transform our industry into genuine tech and data-driven entities. Yet, the question remains: why haven't all made the shift instantly? What's holding us back?

Dave Berkus
Dave Berkus
Managing Partner at Wayfare Ventures LLC
Ian Millar
Ian Millar
Manager of Institute of Business Creativity & Senior Lecturer at EHL Hospitality Business School
Max Starkov
Max Starkov
Hospitality & Online Travel Tech Consultant
Uli Pillau
Uli Pillau
Founder and CEO of Apaleo
Adam Mogelonsky
Adam Mogelonsky
Partner at Hotel Mogel Consulting Ltd.

As we all often say, "Hospitality is a people industry." This highlights one of our greatest strengths in how we bring people from diverse backgrounds and geographies together, and create meaningful experiences for our guests. That also means it's a business deeply rooted in history, culture and relationships, and these are all things that are much harder to systemically change in one fell swoop when compared to other companies in newer industries like a tech startup/scaleup. So, just as hospitality is and will always be about people, this great advantage we have over other sectors can also be our Achilles heel when it comes to rapid change.

Michael Toedt
Michael Toedt
CEO and Founder, dailypoint
Fergus Boyd
Fergus Boyd
Hospitality Consultant
Juanjo  Rodriguez
Juanjo Rodriguez
Founder, The Hotels Network
Mark Fancourt
Mark Fancourt
Co-Founder at TRAVHOTECH
Tristan Gadsby
Tristan Gadsby
CEO and founder, Alliants
Stanislav  Ivanov
Stanislav Ivanov
Founder and Editor-in-chief of ROBONOMICS: The Journal of the Automated Economy
Laura Calin
Laura Calin
VP, Strategy and Solutions Management at Oracle Hospitality
Priya Rajamani
Priya Rajamani
VP of Implementation & Support at Stayntouch