Opally
Opally is an AI receptionist for hotels: it reads guest requests across email, website chat, voice and messaging, then answers from the hotel's own knowledge, tone of voice and live operational data.
Behind each response, Opally combines language models with retrieval from the hotel's knowledge base and tool access to systems such as Gmail, Outlook and PMS/booking engines. A guest asking about availability can get a reply grounded in real rates and room inventory; a returning guest can be answered with context from their profile and booking history; a policy question can be answered from approved hotel documents rather than generic internet knowledge.
The autonomy is configurable. Email usually starts as an AI draft for staff to review and send. Low-risk actions such as checking availability can run automatically, while booking changes, cancellations and other write operations can be gated by confidence thresholds and hotel settings. Opally learns from staff edits and approvals so future replies better match the property's phrasing, policies and service style.
Proof Points
Pricing & Availability
Pricing — Per room. Starts at €4/room/month; enterprise pricing available for hotel groups and multi-property portfolios.
Availability — Global.
User base — 50+ hotels in 5 countries
Application Areas
AI Classification
Connects with Gmail, Outlook, Mews, Apaleo, hBook, BookVisit, SynXis, Opera Cloud, SiteMinder, Amadeus iHotelier, GuestCentric, Spectra, WebHotelier, Resos/EasyTable, Kleesto, Meta channels, voice AI and Google Tag Manager.