Tribe founder, Mark Peters, says the new brand is focused on giving guests everything they need and nothing they don"t, in a space that is intelligent and sophisticated with high-end design.
Instead of being something to everyone, he says Tribe has been created for tech savvy design lovers and urban explorers, who are meticulous when it comes to where they stay and prudent about what they pay. The result is a hotel that is as stylish as it smart.