San Francisco Proper Hotel
A proper hotel in San Francisco
San Francisco is a frontier city, perpetually on the edge and always looking forward. This is where the gold rushes, Ginsberg Howls, consciousness expands, love is legal, and young CEOs invent change. Now, the pioneers that converge in this "Paris of the West" have another thing to look forward to: A "Proper" Hotel. And the timing couldn"t be better.
This summer, a beloved flatiron hotel building on the corner of 7th and Market will be reborn as San Francisco Proper Hotel, the first injection of true luxury lifestyle hospitality into the city in over a decade. Once a hideaway for high society at the crossroads of deco ritz and juice joints, the district fell into disrepair. Now the landmark is a beacon of the neighborhood"s resurgence as a hub of innovation: cutting-edge tech companies inhabit once-blighted architectural marvels while once-thriving theaters have been revived, artistic institutions provide rare exhibits, and thousands of residential units are coming online.