Development Pipeline Scheduled for Mid 2018

niu Welly

NOVUM Hotel Group sails north with niu Welly to open in 2018

The NOVUM Hotel Group intensifies expansion of its millennial brand niu in Northern Germany. Planning permission for this unforgettable hotel was already granted by the beginning of 2017, at the site of the former Karstadt department store on the Holstenstraße. Since then the 113-room hotel has been taking shape piece by piece over a space of almost 3100 square metres. The dynamic hotel group is renting this listed building from the company GVG Grundstücks- und Vermögensverwaltungs Andresen mbh. The hotel"s cast off? Expected by mid 2018.

niu Welly; the name given to niu in Kiel. Typically niu in style, from its name to its interior, the hotel reflects local and contemporary inspiring stories. Welly, named so lovingly after the footwear, is a must have in Kiel. Like the name, the theme at niu Welly revolves around life by the port and at sea. Maritime motifs such as gulls, oceans and sailors are prevalent and are tastefully interpreted. In this way niu Welly invigorates the senses of the young and also the young at heart. The design possesses a visibly stylish seafaring atmosphere, complimented by Nordic elements and materials such as solid wood, paddles and portholes. Combining these innovative highlights with the surprisingly urban, it"s easy to snap an instagram post against such a seafaring backdrop.

Hotel Website
Europe Germany Kiel

Native. Inspiring. Urban – this is the niu. The brand comprises an innovative midscale hotel concept taking up the lifestyle of modern society. With the help of unique pieces of art, the niu hotels tell stories inspired by their location, shaped by Zeitgeist and history. the niu hotels are alive! Guests are no longer just drawn to their rooms. The open living lobby with its innovative co-working area invites guests and locals to work and stay.

With 181 hotels and more than 24,000 hotel rooms in 65 locations in Europe, the family-run NOVUM Hospitality is ranked among the biggest hotel groups in Germany. Founded in 1988 and geared for growth since 2004, NOVUM Hospitality presents itself extraordinarily dynamic under the direction of Chief Executive Officer & Owner David Etmenan. The hotel portfolio comprises three- and four-star hotels in central locations run under the brands of Novum...