Hotel Announcements
Now Open20 September 2017

San Francisco Proper Hotel

San Francisco Proper Hotel has officially opened

Now open – 131 Rooms

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San Francisco Proper Hotel has officially opened its doors, becoming the first luxury boutique hotel to open in the Paris of the West in over a decade. The beloved historical flatiron building in the hub of the flourishing Mid-Market neighborhood - home to elite tech companies, cultural institutions and culinary movements - will also serve as the first and flagship hotel from Proper Hospitality.

Notable highlights about San Francisco Proper include:

  • Interior design by international tastemaker Kelly Wearstler, who combined vintage finds, local art and modern KW furniture / wall coverings

  • 131 rooms and suites, including 12 unique bunk rooms for modern travelers who value experiences over "things"

  • Four highly anticipated restaurants, including a year-round, indoor/outdoor rooftop bar and lounge, all available to locals and guests, that help create a fully-integrated, one-stop experience to the next great destination within the city

  • Curated amenities including Vifa speakers, Shinola bicycles, Aesop bath products, and minibars stocked with local products, including DIY batched cocktails

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Proper Hotels

We began with a basic premise: that every city needs a proper place to stay. Our hotels and residences offer bold explorations of uncommon luxury layered with west-coast design, wellness, service, and culture.
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Brand Owner

Proper Hospitality, LLC.

Founded by Brad Korzen, Brian De Lowe, and Alex Samek, Proper Hospitality designs, brands, and operates high-end lifestyle hospitality experiences under the Proper Hotels and Residences and Avalon Hotels Brands.
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