Development Pipeline Scheduled for Mid 2018

niu Saddle

niu Saddle by NOVUM coming to Fürth, Germany

The current trend at the NOVUM Hotel Group is growth -- this applies particularly to the new midscale millennial brand niu. The niu Saddle in Fürth is one of the newly acquired hotels. The NOVUM Hotel Group rents the 103-room hotel on the centrally located Gebhardtstrasse from P&P Real Estate GmbH. The opening is scheduled for mid-2018. Over 30 additional themed hotels of the niu brand are currently in the development phase.

In keeping with niu philosophy, the design of the niu Saddle is unconventional and inspired by its location. Visitors strolling through the Franconian city will encounter an idyllic old town centre full of historical buildings dating back to the Middle Ages. Ruling princes of this region once lived in Fürth, as can still be felt today – yet modern life has flourished.

To honor this history, characteristic motifs from mediaeval life have been revived in the niu – starting with its name. "Saddle" refers to the leather saddles used in the Middle Ages. Yet niu Saddle interprets the mediaeval ambience in a surprisingly contemporary way, combining the rustic lamps, quaint chairs and exquisite chandeliers with a cool design and an edgy décor in a refreshingly modern style. At niu Saddle, urban nomads can withdraw into their smart bed-chamber or have fun in the Living Lobby, Bar and Bistro, because everything here is networked and alive. Anywhere and anytime, power points, high-speed WiFi, USB ports and flatscreens are at the guests" disposal – suitably princely, yet state-of-the-art. At the niu Saddle you can likewise dine on hearty, local, seasonal food – ranging from dumplings or apple fritters to Franconian wine. The culinary range is complemented by relaxing music and regular events, for the niu restaurant"s doors are open to locals as well as the globetrotters staying at the hotel.

Hotel Website
Europe Germany Fürth

Native. Inspiring. Urban – this is the niu. The brand comprises an innovative midscale hotel concept taking up the lifestyle of modern society. With the help of unique pieces of art, the niu hotels tell stories inspired by their location, shaped by Zeitgeist and history. the niu hotels are alive! Guests are no longer just drawn to their rooms. The open living lobby with its innovative co-working area invites guests and locals to work and stay.

With 181 hotels and more than 24,000 hotel rooms in 65 locations in Europe, the family-run NOVUM Hospitality is ranked among the biggest hotel groups in Germany. Founded in 1988 and geared for growth since 2004, NOVUM Hospitality presents itself extraordinarily dynamic under the direction of Chief Executive Officer & Owner David Etmenan. The hotel portfolio comprises three- and four-star hotels in central locations run under the brands of Novum...