Premier Inn Hamburg City Centrum

Whitbread-owned Premier Inn today (Thursday, February 28) says 'Guten Tag' to Hamburg as it opens the doors to its second hotel in Germany.

It is hoped that the Hamburg hotel, a new-build which is just a stone's throw from the city's main train station and major attractions including shops and museums, will prove similarly popular. Expansion into Germany, a country which has traditionally been dominated by smaller, independent hotel operators, is part of Whitbread's strategic focus on growing the Premier Inn brand internationally.

Guests visiting Premier Inn Hamburg who are familiar with the brand in the UK will instantly recognise its trademark features', including power showers, Hypnos ® mattresses, black-out curtains and tea and coffee-making facilities in every room.

However, the proposition has also been developed to specifically cater to the needs of the local market. A continental breakfast including cold cuts, a wide selection of baked goods and cheeses is available alongside Premier Inn's signature cooked breakfast, adapted to German preferences.