Dual Brand AC Hotel & Residence Inn In North Dallas
The property, scheduled to open in late June, combines an eight-floor, 150-room AC Hotel with a seven-floor, 150-room Residence Inn in the same building. The two hotels are the first to open as part of an ambitious "lifestyle hotel campus" that is the first-of-its-kind in the country, bringing together four brands and 600 rooms within 50 yards of each other.
The dual-brand property at Frisco Station has separate entrances for the AC and for the Residence Inn, with lobbies and registration areas that are separate but connected. There is a single management and sales team, as well as a single housekeeping staff, with personnel thoroughly cross-trained about the distinctive features of both brands.
This new property in Frisco Station continues NewcrestImage's extensive experience with dual-branded properties. The company opened the first dual-branded in the Dallas-Fort Worth metropolitan area in December of 2013 and the first dual-branded hotel in downtown Dallas in October of 2017.