voco™ The Franklin Hotel
IHG launches vibrant voco™ brand in the United States with first Americas opening
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Brand ushers in a new era for The Franklin, an art deco, boutique hotel in New York's Upper East Side.
IHG® Hotels & Resorts, one of the world's leading hotel groups, has announced the opening of the first voco™ hotel in the Americas - voco - The Franklin New York. Following an extensive renovation, the 50-room hotel, originally built in 1930, is now a reimagined classic with contemporary touches. Located in Manhattan's Upper East Side, the hotel is near top attractions like Museum Mile, Central Park and Madison Avenue shopping.
The voco brand, launched in 2018, combines brand reliability and comfort with the charm and playfulness of a boutique hotel to create a completely unique experience. The name voco has Latin origins and means 'to invite' and 'call together,' - a perfect representation of the brand's effortless, friendly vibes. Every guest will experience voco's signature 'come on in' welcome, a regionally inspired welcome treat and dedicated voco hosts to serve as local experts during their stay.
The cozy guestrooms at voco - The Franklin New York highlight the hotel's historic features while providing modern amenities such as a spa-like shower and fast Wi-Fi. Like all voco hotels, voco - The Franklin New York will promote sustainability through luxurious bedding that's made from 100 percent recycled materials, bulk amenity bath products and aerated shower heads to decrease water usage. voco hotels also reduce, on average, 300 plastic bottles per guest room every year by providing micro-filtered water in-room instead of single-use bottles.
Owned by Flintlock Construction and managed by Aimbridge Hospitality, voco - The Franklin New York demonstrates IHG's ability to convert properties efficiently, allowing owners to leverage existing assets while taking advantage of IHG's global enterprise global enterprise and scale, including the world's largest hotel loyalty program.
While visiting an IHG hotel, guests and hotel staff can be reassured that cleanliness is top of mind throughout each step of the on-property experience. The company's longstanding commitment to rigorous cleaning procedures includes the IHG Way of Clean program developed with Ecolab and Diversey, both world leaders in hygiene and cleaning technologies. The program, initially launched in 2015, features deep cleaning with disinfectants coupled with enhanced COVID-19-specific protocols and best practices, developed with experts from the Cleveland Clinic. Additionally, as a part of the IHG family of brands, voco properties offer guests additional peace of mind with the IHG Clean Promise. Guests can be reassured that their room will meet IHG's high standards of cleanliness, and if not, the hotel will make it right.