Shama Yalong Bay Sanya
ONYX Hospitality Group and Sunup Group Enter Partnership to Introduce First-Ever Shama Resort
ONYX Hospitality Group, one of the region's leading hotel management companies, has signed a management agreement with Hainan Sunup Group Investment Co. Ltd., bringing to life the first-ever Shama resort - Shama Yalong Bay Sanya. This will not only be the newest flagship of Shama, but also a signature landmark for Sanya - a well-loved holiday destination in Hainan, China.
Known by many as the most beautiful beach in China, the tropical Yalong Bay is located in the eastern suburbs of Sanya, the southernmost point of Hainan. With the country's unique natural resources and offering five key tourism attributes - ocean, beach, sunshine, greenery and fresh air - this state-level tourist resort destination is perfect for holidays all year round.
Scheduled to open in February 2021, Shama Yalong Bay Sanya is situated on the coastal area of the Yalong Bay Tourist Resort District and just a short distance from the beach, offering picturesque views of the ocean, lake and lush green hills. With 285 guestrooms and suites all featuring a fully-equipped kitchen, the resort also offers an all-day dining restaurant, flexible guest meeting and relaxation space, a fitness centre and an outdoor swimming pool. Shama Yalong Bay Sanya perfectly combines modern elegant design and warmth and comfort, and is slated to become the perfect accommodation for leisure and business travellers visiting Sanya - affectionately known as the "Hawaii of China".
As an award-winning brand by ONYX Hospitality Group, Shama is a leading provider of premium serviced apartments that epitomise comfort, style and luxury, and aims at bringing guests an aspirational "no boundaries" lifestyle that unlocks the community and neighbourhood for guests regardless of their stay duration. The all-new Shama Yalong Bay Sanya will be the first resort-style Shama property, extending the well-established brand's signature unparalleled comfort and services to an amazing holiday destination. Travellers who are familiar with Shama will be delighted to see their favourite elements presented in a coastal resort environment.
Based in Bangkok, ONYX Hospitality Group has an operating portfolio of over 50 hotels and a robust development pipeline of more than 20 new properties in markets such as China, Japan, Laos, Malaysia, the Maldives and Sri Lanka. The company has set a target of being the best medium-sized hospitality player in the Asia-Pacific region.