SAii, the fun and free-spirited upper-upscale lifestyle brand from S Hotels and Resorts PCL, Thailand's homegrown hotel group, has arrived in its spiritual home with the opening of its first resort in the "Land of Smiles": SAii Phi Phi Island Village.
SAii, which derives from the Thai word for "sand", was first unveiled in 2019 at SAii Lagoon Maldives, the idyllic island resort at CROSSROADS Maldives, Singha Estate's ground-breaking integrated destination in the Indian Ocean. Now, S Hotels & Resorts is celebrating the launch of its next SAii resort, nestled on the shores of Thailand's serene southern islands.
SAii Phi Phi Island Village, situated on a soft-sand 800-metre beachfront, has completed a series of improvements to its locally-inspired accommodation and amenities. The open-plan lobby, freeform pool, natural spa and sea-facing restaurants have all been upgraded, and the spectacular Hillside Pool Villas have been refreshed and remodelled, with the addition of a new two-bedroom option - the resort's top room category. The resort is further dedicated to preserving the environment through its interactive Marine Discovery Centre.
The new SAii resort in Thailand will attract "InSAiiders" - the brand's term for experience-seeking explorers who value personal freedom, authentic encounters, and a sense of discovery. These millennially-minded guests are tech-savvy, but also have a desire to look beyond the screen and engage in new adventures.
With SAii, the guest journey follows a series of intuitive touchpoints, from "Hello", a warm Thai welcome, to "Hub", the social heart of the resort where guests can mix their own bedroom amenities in the M.I.Y Aroma Lab, and "Sleep", the comforting guest room concepts. "Play" reflects each resort's activities on land and at sea, including sustainable enterprises, "Treat" showcases its culinary offerings, and "Live" helps to deliver exceptional weddings and events, before "SAii For Now" provides a heartfelt goodbye.
To achieve this immersive guest journey, SAii Phi Phi Island Village is packed with highly Instagram-able views and vistas, have introduced a series of wellness and F&B concepts to the Thai market. Mr Tomyam, which made its debut at SAii Lagoon Maldives, focuses on Thai-inspired dishes with live kitchens and alfresco seating; while Miss Olive Oyl is a vibrant Mediterranean-style seafood grill and bar. Lèn Be Well, which is already delighting Thai guests at Santiburi Koh Samui, promises a personalised approach to wellbeing through five core pillars: Romance, Relax, Culture, Adventure and Family. Through these signatures, each SAii resort also offers a deep connection with its destination and environment.
