Hotel Announcements
Pipeline26 July 2021

The Standard, Brussels

Befimmo Partners With Standard International And Announces The Opening Of The Standard, Brussels

Scheduled for 2025 – 180 Rooms

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Standard International, the leading hospitality company responsible for iconic hotels across the globe, from New York and Miami, to London and the Maldives, today added Brussels to its growing list of destinations. ZIN, Befimmo's ongoing redevelopment project of the World Trade Center towers 1 & 2 in Brussels' Northern Quarter, will welcome The Standard in 2025.

Widely recognized as a pioneer in the lifestyle hotel sector for revolutionizing the concept of innovative, immersive hospitality, The Standard is renowned for its successful placemaking, exemplified by The Standard, High Line, in New York's Meatpacking District and more recently the award winning, The Standard, London in King's Cross.ZIN is a multipurpose project combining various functions in an innovative way. Housing, working and leisure are accommodated into one building, integrated into the existing urban ecosystem. ZIN is a real reference, a new way of making a city.

The Standard, Brussels will have 180 rooms, 20 branded apartments and will feature a lush ground floor greenhouse and a spectacular rooftop, with bars and restaurants created for visitors and locals aliketapping into the city's deep cultural community.

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The Standard

The most powerful brand in the boutique hotel business - The Standard Hotel Brand consist of 5 Hotels located in Los Angeles, Miami and New York City. We focus on a unique Hospitality experience through our guest rooms, public spaces, night life and restaurants.
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Standard International

Created in 1999, The Standard hotels are known for their taste-making clientele, their pioneering design, and their unrelenting un-standard-ness. With now 6 hotels in New York, Los Angeles, Miami, and now London, the goal of every Standard project—be it a hotel, a rooftop discothèque, or a magazine—is to defy conventions, up the aesthetic stakes, and deliver an experience that can only be had at The Standard.
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