Development Pipeline Scheduled for 2023

J.K. PLACE Milan

High-End Hospitality Brand J.K. Place Opens in Milan With Hines and Blue Noble

Hines, the international real estate firm, and Blue Noble, an investment manager on the international real estate scene, have invested in a joint venture in the fund managed by Antirion SGR called Smart Stay. The latter has finalised a lease agreement with J.K. Place for the asset in Via Borgospesso 15 in Milan. Leader in the luxury hospitality sector, the Italian brand has chosen this prestigious property in the heart of the city's fashion district as its first property in Milan.

J.K. PLACE Milan ......

Photo by Hines

The building will embrace the consolidated tailoring that has made J.K. Place a leading player in the hospitality sector. The project is for 38 rooms, some with large private terraces, a restaurant on the ground floor which is also open to non-guests, a gym with wellness area and an elegant internal courtyard.

The building covers an area of approximately 5,000 square metres and in the coming months will undergo renovation, based on the highest international standards of energy efficiency and environmental sustainability, with the aim of completing the work and opening in the first half of 2023.

The completion of the agreement with J.K. Place, a leader in Italian hospitality is backed by solid experience gained in luxury hotels in Rome, Capri and Paris, and consolidates the investors' strategic interest in the living sector. Together, J.K. Place, Hines, and Blue Noble will enhance a corner of Milan's high-end shopping district with a cosmopolitan, contemporary hotel offering perfectly sensitive to the history and prestige of the surrounding area.

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Since 2003 J.K. Place has been distinct in the world of luxury hospitality in Italy and today it counts two 5-star boutique hotels: one in Rome and one in Capri. In January 2020, the first international property opened in Paris and in 2023 it will open its third Italian address, in the heart of Milan's fashion district. Housed in fully restored historic buildings and strategically located in the best neighborhoods of some of the world's...

Hines is a privately owned global real estate investment firm founded in 1957 with a presence in 255 cities in 27 countries. Hines oversees investment assets under management valued at approximately $83.6 billion¹. In addition, Hines provides third-party property-level services to more than 367 properties totaling 138.3 million square feet. Historically, Hines has developed, redeveloped or acquired approximately 1,486 properties, totaling over...