Nu By YOO, Melbourne
La Vie Hotels & Resorts brings coveted YOO design and lifestyle hotels brand to Australia
La Vie Hotels & Resorts, one of Asia Pacific's fastest growing independent hotel management companies is thrilled to announce it has secured the exclusive rights to bring YOO Hotels to the Pacific and will open Australia's first By YOO hotel in Melbourne in early 2025. This significant signing is a joint venture between Owners DCF Property Group and M Property.
The news that YOO, including its upscale YOO2 and luxury By YOO brands will arrive in Australia will be music to the ears of design aficionados and lifestyle-led hotel lovers. Founded in 1999 by international property entrepreneur John Hitchcox and the world's most celebrated designer, Philippe Starck, YOO is unlike any hotel brand the country has seen and will stand apart from the current traditional lifestyle hotels in the region.
Nu By YOO will be located in the heart of South Melbourne, ideally situated next to ANZAC Station and close to the Royal Botanic Gardens, and have 88 luxury guestrooms, a vibrant, energy packed ground floor restaurant, an intimate bar, spacious gymnasium and pool.
Nu by YOO Hotel will be part of a mixed-use development that will also call home to 43 sought after 1, 2, 3 and 4-bedroom residential apartments, whose occupiers will be able to benefit from Nu by YOO Hotel's concierge services and hotel facilities.
The design direction for Nu By YOO will take on a strong botanical theme, with cascading greenery and suspended secret gardens over the hotel lobby set to be a major feature. With premium service and special attention to each individual's privacy allowing guests to feel completely cocooned away, Nu By YOO is set to become the city's premier hotel address.
Weaving incredible food and beverage experiences into the guest journey and partnering with a local well-known chef will be integral to Nu By YOO's offering and the hotel is set to become the true lifestyle offering the city has been missing.