Crowne Plaza Shell Cove Marina — Photo by IHG

IHG Hotels & Resorts is excited to announce the signing of its first hotel on the NSW South Coast, with the contemporary and inspiring Crowne Plaza Shell Cove Marina planned to open in 2025, following an agreement with Oscars Group.

Crowne Plaza Shell Cove Marina will be part of a $1.5 billion master-planned coastal residential, commercial and tourist project within the Shellharbour region. The overall development will include a man-made in-shore harbour and a 270-berth marina, as well as a vibrant town centre that features a supermarket, retail outlets, restaurants, library, community centre, parklands - and the hotel.

The striking 181 key Crowne Plaza will showcase the brand's new hallmark design innovations and trademark features, such as the Plaza Workspace, with open and inviting interiors that cater to the flow of foot traffic, as well as three food and beverage outlets including a cafe, chic restaurant and bar, extensive meeting and events space and an outdoor pool.

Marking IHG's entry into the picturesque NSW South Coast and its continued expansion into regional Australia, the hotel has a prime location in the heart of Shellharbour and close to Wollongong, just 1.5 hours drive from Sydney. Guests can enjoy access to the region's natural attractions including diving and snorkelling at Bass Point, surfing and swimming at local beaches or playing a round of golf at the 18-hole championship Links Shell Cove golf course which is just a few minutes' drive away.

This is IHG's second hotel with Oscars Group, building on a successful partnership that already includes Holiday Inn Warwick Farm.

The Crowne Plaza brand has enjoyed a renaissance of sorts in Australia over the past few years, with the nearly all properties now showing off the best of this world-class premium brand. It has included the opening of new properties such as Crowne Plaza Adelaide, Crowne Plaza Hobart, Crowne Plaza Sydney Darling Harbour and Crowne Plaza Burwood, as well as stunning refurbishments of Crowne Plaza Sydney Coogee Beach, Crowne Plaza Hawkesbury Valley and Crowne Plaza Melbourne.

IHG has enjoyed one of its biggest years of hotel signings and openings on record over the past few years and with almost 100 open or signed hotels in Australasia alone, it is considered one of the region's leading hotel operators.

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