Reveals plans for 200-key Dream Hotel set to open as hospitality centerpiece of new Firefly Park mixed-use development, spanning 230 acres in the burgeoning Dallas suburb of Frisco in 2026.
Renowned hotel brand and management company Dream Hotel Group today announced plans to open Dream Frisco, a boutique 200-key hotel, as part of the new Firefly Park mixed-use development in the historic town of Frisco, Texas, just 28 miles north of Dallas.
Led by Texas-based real estate and investment company Wilks Development, with masterplan design by UN Studio, in collaboration with Sasaki Architects, the 200-room Dream Frisco hotel will feature an expansive rooftop pool deck and bar, state-of-the-art fitness center, and four dynamic food and beverage offerings, including a signature restaurant, nightclub, social club, and lobby bar. Centrally located at the nexus of US Highway 380 and the Dallas North Tollway, Dream Frisco will be the hospitality centerpiece of the new 230-acre Firefly Park and is expected to open its doors in 2026.
Dream Frisco will anchor the highly anticipated Firefly Park development that includes 4.75 million square feet of commercial office space, 2,200 luxury residential mid- and high-rise units along with townhomes, multiple food and beverage offerings, as well as 380,000 square feet of high-end retail space, a planned music hall and outdoor amphitheater. The visionary project will be nestled among 230 acres of untouched Texas countryside. The project's public spaces will include a verdant creek park and nature preserve with miles of hike-and-bike trails, multiple ponds and water features, and several state-of-the-art playground facilities. Firefly Park will be a one-of-a-kind destination for both Texans and travelers from around the world.
One of the fastest growing cities in the United States, Frisco, Texas originated as a hospitable stop for pioneer travelers along the Shawnee/Preston Trail and subsequent St. Louis-San Francisco Railway, from which the town gets its name. Once a thriving agricultural center, Frisco continues to grow today, offering visitors retail, restaurants, live entertainment and sporting venues, including headquarters for the Dallas Cowboys and PGA of America.
Firefly Park is scheduled to break ground in 2023. Dream Frisco, the hospitality centerpiece of the new development, will open its doors in 2026.
Today's announcement follows the recent signings of Dream Miami, Dream Louisville, Dream Oklahoma City, and Unscripted Oklahoma City, making Dream Frisco the fifth new hotel deal signed by Dream Hotel Group in less than five months, and signals another exciting milestone in the continued growth and evolution of the company and its portfolio of lifestyle brands.
With 15 hotels in its portfolio today and 25 new locations in various stages of development worldwide, Dream Hotel Group remains one of the fastest growing independent lifestyle hotel companies in the world.
