Selsdon Park Hotel in Surrey — Photo by Aprirose

Aprirose, the real estate investment company, has announced that the historic Selsdon Park Hotel in Croydon is to become the second location for Birch, the award-winning lifestyle hotel concept.

The hotel is set to open in 2023 and is a joint venture between Aprirose and Birch Hospitality Ltd after the success of the first site in Hertfordshire.

The 200-acre parkland estate currently incorporates a 150-room hotel, set within a 17th century traditional brick mansion, with meeting and conference facilities, a range of dining amenities, a leisure centre, tennis courts, running trail, and a recently closed golf course.

The hotel and grounds are now undergoing a significant renovation adopting the Birch philosophy of working with the existing building and the attributes of the site, enhancing and improving them through thoughtful interventions with strong links to nature and the external landscape. The concept has been creatively led by co-founder Chris King and the Birch team with Adam Mursal of Pillar Consulting acting as development manager again.

The hotel is located in South Croydon, on the fringes of the Surrey countryside, a mile from Selsdon Wood Nature Reserve, 25 minutes from Clapham Junction.

Hotel website