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Red Roof®, the leader in economy lodging, announced that concrete has been poured and construction has begun on a new HomeTowne Studios by Red Roof in Bradenton, Florida.
The 124 -room HomeTowne Studios (HTS) is the first new-build property for HomeTowne Studios by Red Roof, which has already converted nearly 70 hotels to the HomeTowne Studios brand across the country.
The Bradenton property is owned and will be operated by Dhruv Management of Port Richey, Florida, which owns or operates more than 150 hotels nationwide.
Building on the success of the initial launch of the HomeTowne Studios by Red Roof brand in 2018, which blazed a trail for the economy extended stay segment, and subsequent enhancements to the design made in 2021, the new prototype includes updated guestroom aesthetics, and a layout designed to set new standards for operational efficiency. The new HTS benefits from a cost-effective development footprint that emphasizes functionality without sacrificing the guest experience, such as open shelving which employs a hexagon design to allow for additional storage space.
The new hotel is expected to open in 2023 or early 2024.
Bradenton, FL United States