Development Pipeline Scheduled for Summer 2026

Hard Rock Hotel Algarve

Hard Rock International Plans for New Hard Rock Hotel Algarve in Portugal

Hard Rock International announced development plans to open a new Hard Rock Hotel Algarve in Portugal. The new development will be located near the gorgeous sands in Praia do Vau, Portimão, further expanding the iconic brand's global reach. The property, set to begin construction in early 2024 and open in Summer 2026, will have around 275 luxurious rooms and suites and an additional 150 branded serviced apartments.

Along with direct access to the beach while on property, guests will enjoy a wide range of amenities including the beloved Hard Rock Roxity Kids Club™, three restaurants, three bars, three exterior pools, a Rock Spa®, gym, Rock Shop®, sports area and beach club.

An ideal vacation area, the town of Portimão hosts historic ports, a lively marina and is globally known for the Algarve International Autodrome, where the Portuguese Grand Prix was held in 2020 and 2021. The town has some of the best beaches in the Algarve region with extensive sandy coastline paired with calm, warm and clear waters. Vau Beach, where the property will be located, borders coppery cliffs, turquoise waters and a large selection of restaurants offering fresh fish.

The new development is expected to create over 400 jobs in the area throughout construction and operations of the property starting in 2024. The hotel is also anticipated to increase the potential of the tourism experience in the country.

Hotel Website
Europe Portugal Portimão

Hard Rock Hotels is an award-winning internationally recognized leader in the hospitality industry – offering world-class entertainment, contemporary designs, incomparable service and one-of-a-kind brand amenities, catering to modern travelers who seek a reprieve from traditional, predictable properties. Driven by integrity, philanthropy and unparalleled guest experiences, the brand adorns 33 distinctive hotels in the world’s most enviable...

Hard Rock International (HRI) is one of the most globally recognized companies with venues in 248 locations spanning 76 countries that include owned, licensed or managed Hotels, Casinos, Rock Shops®, Cafes and Hard Rock Live concert halls. Beginning with an Eric Clapton guitar, Hard Rock owns and showcases the world's most valuable collection of music memorabilia at more than 83,000 pieces.