Development Pipeline Scheduled for Summer 2024

Nikki Beach Club Pop-Up at Sea Breeze Resort

Nikki Beach Hospitality Group Announces Summer 2024 Beach Club Pop-Up in Baku, Azerbaijan

Nikki Beach Hospitality Group, the global luxury lifestyle hospitality company, is thrilled to announce the launch of a new pop-up beach club in Baku, Azerbaijan scheduled to open in early July 2024. The pop-up will be located along the coast of the Caspian Sea, where the brand's permanent resort and beach club will open in 2025 as a part of the expansive Sea Breeze seaside resort and a residential complex owned by Emin Agalarov. The summer attraction will operate until mid-September, aligning with the Azerbaijan Grand Prix.

Nikki Beach Club Pop-Up at Sea Breeze Resort ......

Photo by Nikki Beach Hospitality Group

Situated just 20 minutes from downtown Baku and 15 minutes from the airport, the pop-up will feature the area's first Nikki Beach presence, setting the stage for the brand's comprehensive offerings in Baku. Summer programming will include the brand's famed Amazing Sundays, a signature White Party in July to kick off the summer season, live music on weekends, and special events throughout Dream Fest and the Azerbaijan Grand Prix. The beach club itself will feature a restaurant with indoor and outdoor seating, a wine cellar, a pool surrounded by daybeds, and lounge areas complemented by an outdoor bar.

The forthcoming resort will offer six overwater bungalows, 49 beach villas with private pools, and approximately 90 rooms and suites. The villas will be available for both vacation stays and residences. Adding to the luxury and allure of the resort will be three signature restaurants: Café Nikki, Escape, and Soul Lounge. Guests will also enjoy two large swimming pools, Nikki Spa, Tone Gym, and a lifestyle boutique enhancing the experience of seaside luxury and relaxation.

Hotel Website
Europe Azerbaijan Nardaran

In 1998, entrepreneur Jack Penrod introduced the world to Nikki Beach, the first and original luxury beach club concept that combines the elements of music, dining, entertainment, fashion, film and art into one. Today, the Nikki Beach concept has transcended its international venues and grown into a global, multifaceted luxury lifestyle and hospitality brand comprised of a Beach Club Division; a Hotels & Resorts Division; a Lifestyle...

Established by entrepreneurs Jack and Lucia Penrod, Nikki Beach Hospitality Group epitomizes barefoot luxury hospitality, curating transformative lifestyle experiences through its collection of Nikki Beach properties including 11 iconic beach clubs, five resorts, residences, dining concepts, and pop-ups as well as the group’s new restaurant concept, Lucia.