Masseria Furnirussi, Emblems Collection
Emblems Collection Expands in Italy with Masseria Furnirussi, Emblems Collection
Emblems Collection, part of the Accor group, is proud to announce the signing of an exceptional property that will join the luxury brand in 2026, marking a major step in its development in Italy — a country synonymous with heritage, artistry, and refined lifestyle. The new hotel address embodies the essence of Emblems: when luxury meets intimacy, through singular design, rich storytelling, and a profound sense of place.
A long-term partnership with a hospitality pioneer
This milestone has been made possible through a strategic partnership with AG Group, one of Italy's most dynamic and visionary players in the hospitality and tourism sector. Founded in 2000 by Andrea Girolami, AG Group has evolved into a multifaceted ecosystem encompassing luxury travel, hotel ownership, consulting, and gourmet dining. With over 40 hotels supported through their consulting division and a growing portfolio of owned and operated properties, AG Group has become a trusted force in shaping modern Italian hospitality.
The collaboration with Accor on the Emblems Collection reflects the shared ambition to craft luxury experiences deeply rooted in the soul of each destination and defined by an elevated art of service. Together, the two groups are transforming historic Italian landmarks into exclusive emblematic properties — each uniquely embodying its own essence and spirit, designed to resonate with today's most discerning travellers.
In the south of Italy in Apulia, Masseria Furnirussi, Emblems Collection will join the Collection mid-2026, offering 60 suites — with a majority featuring private pools — alongside a full spa and authentic experiences celebrating Mediterranean craftsmanship and lifestyle. Set within the largest fig orchard in Europe, this refined Masseria reimagines traditional Salento architecture in local white stone, surrounded by a living garden of fruit trees, herbs, and native botanicals. Here, nature and design harmonize to create a sanctuary where silence and simplicity reveal the true beauty of the land.
This signature brings Emblems Collection's Italian portfolio to four distinctive properties and expands the brand's global pipeline to seven announced handpicked hotels. Other upcoming destinations include Elatos Resort, Emblems Collection in Greece, Hotel Bellevue Cortina d'Ampezzo, Emblems Collection in Italy, Lucknam Park, Emblems Collection in the UK, and Rimrock Banff, Emblems Collection in Canada. Each new address reaffirms the brand's ambition to craft truly singular experiences through a refined, boutique lens.