Advertisement
Development Pipeline Scheduled for 2028

ELLE Resort & Beach Club by Cross Collection

Cross Hotels & Resorts Inks HMA with Geonet for ELLE Resort & Beach Club by Cross Collection – A New Lifestyle Beachfront Icon in Seminyak

Cross Hotels & Resorts has signed a Hotel Management Agreement (HMA) with Geonet Developments International for ELLE Resort & Beach Club by Cross Collection, a high-style beachfront destination set to open in 2028 in the heart of Seminyak, Bali. This bold signing marks another key milestone in Cross Hotels & Resorts' mission to become APAC's Leading Alternative to Global Hotel Operators, while spotlighting the brand's growing expertise in managing lifestyle experiences.

Cross Hotels & Resorts
Bali, Indonesia

Located along Seminyak's legendary coastline, ELLE Resort & Beach Club by Cross Collection is poised to deliver a refined yet vibrant stay, blending the sophistication of the ELLE brand with Bali's iconic beach energy. The resort will feature 170 ultra-luxury hotel rooms & suites, each designed to reflect a modern, effortless glamour. At its heart, the signature beach club will serve as a cultural and social anchor, offering music, fashion, mixology, and cuisine in a setting that invites day-to-night celebration.

With this signing, Cross Hotels & Resorts further strengthens its footprint in Indonesia, which includes an expanding portfolio of lifestyle-driven properties. Cross Hotels & Resorts operates five distinctive brands - Cross, Cross Vibe, Away, Lumen and Cross Collection - across four countries: Thailand, Indonesia, Vietnam, and Japan.

Hotel Website
Asia Pacific Indonesia Bali
Cross Collection
Hotel Brand

There are a lot of hotels and brands out there and this competitive market means that business is fierce. How do you stand out? How can you celebrate your uniqueness, your edges and curves and everything in between? How can you still be 'you'? Created with the entrepreneurial spirit in mind, 'Cross Collection' offers very workable solutions to fill the weaknesses in your business, and gives you the ability to attach the strong,...

Cross Hotels & Resorts
Management CompanyBrand OwnerHotel Group

Cross Hotels & Resorts is an international hotel management company wholly owned by the ASX listed Flight Centre Travel Group (FCTG). FCTG is one of the world’s largest and progressive travel companies, incorporating diverse worldwide distribution, in destination travel experiences such as transport and touring as well as hotel management solutions. Cross Hotels & Resorts also delivers owner services all the way from the very early sourcing and...