CityHub Hamburg
CityHub Announces Hamburg Hotel Development, Expanding its European Footprint
CityHub, the Netherlands-based hospitality brand known for reimagining the conventional hotel room through its Hubs-based and tech-enabled accommodation, has confirmed plans to develop its fifth European location with the conversion of an existing property in Hamburg. The new site marks CityHub's first hotel conversion and its entry into the German market, with plans to expand further following successful launches in Amsterdam, Rotterdam, Copenhagen, and Reykjavik.
The upcoming CityHub Hamburg will be created through the adaptive reuse of the existing Hotel Pacific building. In partnership with lead investor and local real estate developer Kohler & von Bargen, the project will double the site's current 52 units, transforming it into a 110-key hotel by utilising CityHub's space-efficient, modular "Hub" rooms design.
Hamburg's tourist industry has gone from strength to strength in recent years, welcoming a total of over 16 million overnight stays last year. Strategically located at the junction of St. Pauli and Sternschanze, two of Hamburg's most dynamic neighbourhoods, and home to legendary venues like the Star-Club, the Kaiserkeller, and The Indra, the new CityHub location will offer both private space and shared amenities, including premium bathrooms and a communal hangout area for guests. The site is just a few stops from Hamburg Central Station, providing strong transport links to the wider city and beyond.
The project reflects CityHub's broader strategy of repurposing existing property assets rather than requiring full demolition or new builds.
Construction and redevelopment work on CityHub Hamburg is set to begin later in 2025, with a current opening date planned for 2027.