Panache Hotel Group enters Sydney market with Sebel Chatswood signing

The Sebel Sydney Chatswood — Photo by Accor

Panache Hotel Group (PHG) has marked a major milestone in its expansion, announcing the signing of The Sebel Sydney Chatswood, its first Sydney property.

From 12 November, PHG will assume management of the apartment hotel, strengthening its partnership with Accor and adding another renowned brand to PHG's growing portfolio alongside Peppers Docklands in Melbourne and Mantra on Hay in Perth.

Located in the heart of Chatswood - one of Sydney's most dynamic commercial and cultural hubs - The Sebel Sydney Chatswood offers spacious one-, two- and three-bedroom apartments, along with a swimming pool, gym and meeting spaces.

Its location provides direct access to Chatswood's bustling thriving business precinct, the retail powerhouse of Westfield and Chatswood Chase, and the city's celebrated dining scene. With the Sydney Metro on its doorstep, guests can reach the CBD in under 15 minutes, making the hotel a strategic base for corporate travellers, extended stays, and leisure guests alike.

PHG has established a strong track record of repositioning and turnarounds, delivering measurable improvements in profitability, guest satisfaction, and owner returns. Its dedicated offshore support network across Australia, Malaysia, the Philippines, and China enables scalable back-of-house solutions - driving efficiency and maximising value for owners.

The signing builds on PHG's successful partnership with Accor, which now spans three properties across Australia. It also reflects PHG's intent to continue growing its portfolio through both branded and indepe

Hotel website