The Kensington Hideaway Hotel

Multi-million-pound boutique hotel relaunch in the heart of London

London's Kensington neighbourhood will gain a newly refurbished boutique address in January 2026 with the reopening of The Kensington Hideaway, formerly the Seraphine Kensington. Reimagined as a 59 room, literary inspired retreat, the hotel combines contemporary design with a concept that references the Royal Borough's rich literary heritage, with room categories themed around figures such as William Makepeace Thackeray, Agatha Christie, T.S. Eliot and P.L. Travers. Positioned as a lifestyle focused sanctuary just moments from Kensington Palace, the Royal Albert Hall and the Natural History Museum, the property will also feature a 35 cover restaurant and bar designed as a social hub for both guests and locals, serving playful, flavour led dishes and cocktails inspired by Kensington's literary icons. Developed and operated by JMK Group, the project follows a major investment and complete reimagining of the former hotel, with an emphasis on combining luxury, comfort and a strong sense of place; a soft opening is scheduled for mid January 2026, ahead of a full launch event later in the month.