Virgin Hotels Atlanta
Virgin hotels to bring a splash of red to downtown Atlanta
Virgin Hotels, the award-winning lifestyle brand within Virgin Hotels Collection, has partnered with innovative real estate leader Drew Company to bring its signature spark and spirited lifestyle to Georgia with the announcement of Virgin Hotels Atlanta. Scheduled for a 2027 debut, the hotel will serve as a definitive cornerstone of Centennial Yards, the transformative 50-acre development led by CIM Group that is revitalizing downtown Atlanta. Alongside Virgin Limited Edition’s recently announced luxury hotel in Marrakech, also set to open in 2027, Virgin Hotels Atlanta at Centennial Yards will mark Virgin Hotels Collection’s 18th property. The hotel joins Virgin Hotels’ global portfolio of iconic urban properties, including New York, Edinburgh and its most recent homecoming in London.
Designed to be more than a place to stay, the property’s 261 rooms will feature Virgin Hotel’s signature ‘Chambers’ concept, with each room offering a multi-functional space that allows for rest, work and play in a stylish setting. Bringing the signature Virgin VIP energy, this mix of high-design accommodation will be highlighted by 21 Grand King Chambers and 21 One-Bedroom Suites, while the upper floors house the hotel’s most prestigious keys. The collection is anchored by a Penthouse Suite and ‘Richard’s Flat’ — Virgin Hotels’ signature residential masterpiece that brings an unparalleled level of style and service to the Atlanta market.
Across the portfolio, each Virgin Hotel is inspired by the cultural rhythm of its host city, with a focus on creating vibrant spaces that reflect the neighborhood while offering something fresh and unexpected. Virgin Hotels Atlanta Centennial Yards is set to become a premier social destination for both travelers and locals, offering three distinct culinary and cocktail experiences:
- A Ground-Floor Lobby Bar – A versatile space designed for morning espresso and late-night cocktails with an outdoor patio.
- A Signature Restaurant and Pool Bar – Featuring a private dining room and extensive covered outdoor terrace overlooking Centennial Yards’ Entertainment District’s plaza and sprawling pool deck to enjoy Atlanta’s seasons.
- Rooftop Bar and Lounge – This flagship space is designed for intimate social gatherings, exclusive private events, or late-night after-parties and includes a rooftop terrace overlooking the vibrant neighboring sports and entertainment district.
The property also prioritizes wellness and community, featuring a large pool deck with ten private cabanas, a seasonal exterior bar, and an adjacent event lawn. For the business and creative community, the hotel offers approximately 2,900 square feet of flexible meeting space across three rooms.
Centennial Yards Company and CIM Group are partnering with The Drew Company to deliver Virgin Hotels Atlanta at Centennial Yards. As their second major development in Downtown Atlanta, The Drew Company brings valuable expertise to the project team and is reaffirming their commitment to providing a world-class hospitality experience in the heart of Atlanta.
For more information about Virgin Hotels, visit www.virginhotels.com for more on the portfolio. To learn more about future developments, visit www.virginhotels.com/vhc-