ASAI Hat Yai
Dusit International Signs ASAI Hat Yai, Expanding Lifestyle Brand's Footprint in Southern Thailand
Dusit International, one of Thailand's leading hotel and property development companies, has signed a hotel management agreement for ASAI Hat Yai, expanding the domestic footprint of its distinctive lifestyle brand, ASAI Hotels, in Southern Thailand. The property is scheduled to open in 2028.
Located on Samchai Road in the heart of Hat Yai's city centre, ASAI Hat Yai will introduce the brand to one of Southern Thailand's most important commercial and tourism hubs. A key gateway connecting Thailand with Malaysia and the wider region, Hat Yai continues to attract strong domestic and cross-border demand, supported by its transport links, thriving local businesses, popular street food scene, and distinctive Thai-Chinese heritage.
The hotel will comprise 116 thoughtfully designed guestrooms created for different styles of travel — from comfortable spaces for solo travellers and couples to larger rooms with bunk beds designed for families and groups of friends. Facilities will include an all-day dining restaurant, café and bar, flexible co-working spaces, meeting facilities, and a fitness centre, all designed to create a vibrant neighbourhood hub where guests and locals can connect.
Since debuting in Thailand with ASAI Bangkok Chinatown in 2020, the brand has expanded to include ASAI Bangkok Sathorn and ASAI Kyoto Shijo in Japan. ASAI Hotels is one of nine distinctive brands that make up Dusit Hotels and Resorts, spanning 19 countries and comprising 50 hotels, with more than 50 properties in the pipeline worldwide.