Ocean 22, a Hilton Grand Vacations Club
Hilton Grand Vacations Announces Oceanfront Property in Myrtle Beach
Hilton Grand Vacations Inc. (NYSE:HGV), the premier vacation ownership and experiences company, announces Ocean Reserve, a Hilton Grand Vacations Club. This new oceanfront resort will be HGV’s fourth property in Myrtle Beach, South Carolina, and its eighth property in the state. Positioned adjacent to Ocean 22, a Hilton Grand Vacations Club, Ocean Reserve will offer an elevated resort experience featuring thoughtfully designed accommodations, premium amenities and unparalleled access to one of the East Coast’s most popular beach destinations.
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Photo by Hilton Grand Vacations Inc.
This project marks HGV’s sixth property developed in collaboration with South Carolina-based Strand Capital Group, LLC, and will offer 227 spacious one-, two- and three-bedroom suites, all equipped with full kitchens and in-unit washers and dryers, as well as expansive presidential suites overlooking a rooftop pool deck with stunning views of the Atlantic Ocean. Planned resort amenities include an indoor pool, bar, deli, fitness center and multi-purpose activity area, creating an ideal vacation experience for families, couples and multigenerational travelers alike. Members and guests of Ocean Reserve and Ocean 22 will enjoy a campus-style experience with access to amenities across both properties.
Located at 23rd Avenue North and North Ocean Boulevard, construction began in December 2025, with occupancy anticipated in the second quarter of 2028. Sales for the property began in July 2026.
Ocean Reserve will provide members and guests with convenient access to Myrtle Beach’s leading dining, shopping and entertainment options, as well as the renowned “Golden Mile” — a picturesque stretch of coastline known for its natural beauty and charm.