The Hoxton Dubai Media City

The Hoxton set to make its Middle East debut with flagship Dubai location, featuring a wellness club

Ennismore, the fastest-growing lifestyle hospitality company, in partnership with Select Group, one of the region's leading developers, announces the signing of The Hoxton, Dubai Media City. The signing marks a significant moment: The Hoxton's first venture into the United Arab Emirates, bringing the brand's globally celebrated open-house concept to the Middle East for the first time and becoming a new flagship for Ennismore in the region. This announcement follows closely on the heels of the brand's latest signings across Asia Pacific, The Hoxton, Bengaluru City in India in October and Melbourne last year, highlighting its robust global expansion into some of the most influential markets worldwide.

Known for its community-driven hospitality, vibrant social spaces, and neighbourhood-inspired design, The Hoxton will establish a fresh destination in one of Dubai's most creative districts. As Dubai's cultural landscape continues to develop, The Hoxton will continue to bring together and spotlight the city's growing community of artists, entrepreneurs, and innovators, contributing to its ever-evolving story.

The Hoxton, Dubai Media City, designed by Ennismore's interior design team, AIME Studios, will feature 230 guest rooms, with every corner of the hotel feeling homey and layered. Extensively reimagined from the ground up through a landmark multi-million-Dirham transformation, the project repositions the existing building as a new-generation Hoxton that captures both the brand's distinctive DNA and the evolving character of Dubai Media City.

The hotel's food and beverage offering will be curated by Paris Society, the internationally renowned F&B collective behind some of Dubai's most sought-after dining and nightlife destinations. At the heart of the line-up are two brand-new concepts. The Hoxton Dubai Media City will debut a collaboration with Moïse Sfez, the award-winning French restaurateur, who brings his distinctive culinary vision to Onaka, a Japanese handroll bar. Alongside this, Bleachers, a social sports bar, will offer a playful take on classic gameday culture. These will sit alongside Il Bambini Club, Paris Society's lively trattoria concept with locations in London, Paris and Cape Town, with a vibrant bar and open kitchen, and Tope, The Hoxton's signature rooftop concept already loved in Barcelona, Portland and Brussels, serving Mexican-inspired flavours and punchy cocktails. No Hoxton is complete without its cosy, welcoming lobby — a space designed for both guests and locals, serving comforting classics while hosting experience-led cultural programming, from local collaborations and pop-ups to creative activations.

Central to this new chapter is The Hoxton's first-ever wellness club, a defining pillar of the Dubai Media City property and a social hub in its own right. Designed to support both a healthy lifestyle and a healthy social life, the extensive club will be grounded in community, offering an inclusive, friendly and sociable programme of fitness and wellbeing without compromising on state-of-the-art equipment and facilities. Not your ordinary sterile gym, the wellness club will feature a large gym floor and movement studios, spa treatment rooms, contrast therapy facilities and a members' lounge, all designed with The Hoxton's signature residential style. The experience is further enhanced by Beaum, the club's healthy café concept, creating a natural extension of the wellness journey. Bringing together movement, recovery and connection, the space is envisioned as a destination for both hotel guests and the wider local community.

Located at the heart of Dubai's innovation corridor, Dubai Media City is a hub for creativity, entrepreneurship and global media. Home to leading media companies, production studios and digital businesses, it is a neighbourhood that naturally aligns with The Hoxton's community-driven spirit. Surrounded by key districts including Dubai Marina, Palm Jumeirah and Jumeirah Lake Towers, the hotel is perfectly positioned to become part of the area's daily rhythm, connecting with Dubai's creative community and offering a more authentic perspective on one of the world's fastest-evolving cities.

The Hoxton started in London's Shoreditch neighbourhood, from where Sharan Pasricha reimagined the brand into the globally recognised lifestyle hospitality brand it is today, leading its international expansion. Rooted in culture and community, the series of open house hotels now spans 19 properties across the UK, Europe and the US, with upcoming openings in some of the world's most exciting urban destinations, including Melbourne, Oslo, Nashville, Mexico City and Bengaluru, India.

Ennismore continues to strengthen its presence in the Middle East, one of its fastest-growing regions, with a diverse collective of hotels, restaurants, bars, and branded residences. The group now has over 70 hotels and resorts across the Middle East, Turkey and North Africa, representing over 23,000 rooms. Flagship properties include Delano Dubai, Our Habitas AlUla, Mondrian Doha, Rixos Tersane Istanbul, Aliée Istanbul, 25hours One Central Dubai, SLS The Red Sea, SO/ Ras Al Khaimah, Rixos Abu Dhabi Saadiyat Island, and Mama Shelter Dubai. Ennismore's pipeline in the region includes Mondrian Abu Dhabi, Rixos Dubai Islands, SLS Jeddah, and Mama Shelter Cape Town.

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The Hoxton is a series of open-house hotels inspired by the diversity and originality of the streets and scenes that surround them. Just like our doors, our minds are open too. Ever since we opened our first hotel in Shoreditch, way back in 2006, we’ve never just been about offering a bed for the night. We want to be more than that: providing a place where guests can hangout alongside the locals and submerse themselves in the neighbourhood...

Ennismore is a creative hospitality company with a global collective of entrepreneurial and founder-built brands with purpose at their heart. It curates and manages unique properties and experiences in some of the most exciting destinations around the world. Ennismore and Accor entered a joint venture in 2021 to create a new autonomous entity, with Accor holding a majority shareholding.

Accor is a world-leading hospitality group offering stays and experiences across more than 110 countries with over 5,600 hotels and resorts, 10,000 bars & restaurants, wellness facilities and flexible workspaces. The Group has one of the industry's most diverse hospitality ecosystems, encompassing around 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore.