Atari Hotel - Phoenix
Atari Hotels Breaks Ground on Debut Immersive Venue in Phoenix
Atari Hotels, the first-of-its-kind immersive entertainment and hospitality venue, today announced construction will begin on its Phoenix, Arizona location. Groundbreaking commences this week in Phoenix’s Roosevelt Row, putting the venue on track to complete construction by late 2028 to early 2029.
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Photo by Atari® Inc.
Powered by Intersection Development, Atari Hotels reimagines hospitality for the modern gaming, pop culture, and sports fan. The Phoenix property will fuse nostalgia culture with futuristic technology, from high-tech guest rooms and creator studios to a 2,000+ person esports and concert venue, a sportsbook, and layers of immersive bars, restaurants, and shopping.
Atari Hotels will kick off the groundbreaking with Phase 1 of the development of the property, which focuses on preparing the site for construction by demolishing its existing building and preparing the land to lay the hotel's foundation. Phase 2 construction is expected to begin shortly after Phase 1 is complete. The landmark project brings together key partners and prominent supporters, including celebrity investors such as Henry Cejudo, Adapt, and more.
The property is being designed by räkkhaus, an architecture studio known for creating innovative and sustainable spaces that are deeply connected to their local culture and community. It’s orchestrated under an exclusive license from Atari, which brings the iconic gaming brand to the world of hospitality for the first time. The venue aims to capitalize on the growing intersection of gaming, sports, entertainment, and pop culture.