Development Pipeline Scheduled for February 2027

Viceroy Park Avenue

Viceroy Park Avenue Now Accepting Reservations Ahead of February 2027 Debut

Viceroy Hotels & Residences announces that reservations are now open for Viceroy Park Avenue, the brand’s Manhattan flagship welcoming guests beginning February 1, 2027. At the corner of Park Avenue South and 29th Street in the heart of NoMad, the 252-room hotel will bring Viceroy’s distinctive approach to modern luxury to one of Manhattan’s most culturally rich neighborhoods. Designed as an urban retreat with the spirit of a local gathering place, Viceroy Park Avenue will bring together residentially inspired accommodations, destination dining, restorative wellness, and a collection of social spaces shaped by the energy and character of the city.

The opening represents a pivotal moment in Viceroy’s continued evolution and global growth, establishing a prominent New York address for the brand while bringing its experience-led philosophy to one of the world’s most dynamic cities.

The Art of Manhattan Living

Designed by internationally acclaimed Meyer Davis Studio, in collaboration with Viceroy's in-house design studio, Viceroy Park Avenue’s 252 guestrooms and suites take their cues from the warmth, character and eclecticism of a private Manhattan residence. Warm woods, richly textured stone, layered lighting and custom furnishings create a sense of intimacy above the energy of the city, while accommodations beginning at approximately 350 square feet offer a level of space increasingly rare in Manhattan.

Throughout the hotel, select guestrooms and suites extend outdoors with terraces or Juliet balconies overlooking Park Avenue and 29th Street. Larger accommodations include Park Lofts, NoMad Suites, NoMad Corner Suites and Park Suites, many with separate living areas and their own terraces.

At the top of the collection are four signature presidential accommodations: three specialty penthouses and The Park House, a one-of-a-kind duplex Presidential Suite designed for living and entertaining on a grand scale. The Park House offers approximately 2,000 square feet, while the three penthouses range from 755 to 2,100 square feet and include The Corner Penthouse, The Terrace Penthouse and The Wellness Penthouse.

A Dining Destination with Tao Group Hospitality

Dining and nightlife will be central to Viceroy Park Avenue through the hotel’s partnership with Tao Group Hospitality, bringing one of the world’s best-known culinary and entertainment groups to the property’s restaurants, bars, rooftop and events.

At street level, a signature restaurant and café will create vibrant gathering places within NoMad, while the penthouse-level rooftop will feature an outdoor pool, poolside bar, cocktail lounge and indoor-outdoor social spaces framed by sweeping Manhattan views. Designed to move with the rhythm of the city, the setting will take guests from morning coffee and long lunches to dinner, cocktails and evenings above Park Avenue.

Gatherings with a Point of View

More than 15,000 square feet of meeting and event space spans the hotel, with three flexible rooms that can be used individually or combined for larger occasions, from weddings and celebrations to corporate gatherings, with a boardroom and the hotel’s restaurants and rooftop as additional spaces to gather and host.

Tao’s culinary programming extends to special events, bringing the same exceptional, elevated food and beverage offerings to gatherings throughout the hotel’s versatile meeting and event spaces.

A Sanctuary Above the City

Wellness will form another dimension of Viceroy Park Avenue, spanning the hotel’s third-floor spa and fitness facilities as well as one of its most notable accommodations, the 2,100-square-foot Wellness Penthouse.

Designed as a private environment for rest, movement and recovery, the Wellness Penthouse will feature its own Wellness Recovery Lab and fitness room with technology from Technogym, Peloton and Therabody. The penthouse will also incorporate the Orion Sleep System, including bespoke mattress temperature settings and sleep-monitoring technology. A Wellness Curator will customize each stay, coordinating spa appointments and wellness sessions around individual needs.

Elsewhere in the hotel, a dedicated third-floor spa will include four treatment rooms, sauna, steam room and cold plunge alongside a fitness center. This standout accommodation reflects Viceroy’s broader philosophy around wellness, which places presence and mindfulness at the center of well-being and approaches wellness through a lens of restoration, balance and connection.

Discovering New York Through Its Makers

Viceroy Park Avenue will extend beyond the hotel itself through immersive bookable experiences designed to connect guests with the people, crafts and perspectives that give New York its character.

Guided by Viceroy's A World Made By Many philosophy, the property will introduce guests to local makers and cultural voices through programming rooted in their individual relationship with the city. Among those featured are Max Girombelli of Duca Sartoria, whose bespoke tailoring carries forward generations of Italian craftsmanship, and celebrity hairstylist and wig maker Timur Sadyq, whose work reflects the individuality, artistic exchange and constant reinvention synonymous with the city. Their stories offer a glimpse into the creative communities that shape the city, extending Viceroy's connection to the destination beyond the hotel's walls.

A Defining Moment for Viceroy

Viceroy Park Avenue arrives amid a period of significant growth and investment for Viceroy Hotels & Residences. The hotel's opening follows the recent debuts of The Observatory, A Viceroy Resort in Sun Valley, Idaho, and Viceroy at Ombria Algarve in Portugal, alongside an extensive reimagining of Viceroy Los Cabos in Mexico. Together, these milestones reflect Viceroy’s investment in both new destinations and established properties as it expands its hotel and residential portfolio globally.

With Viceroy Park Avenue, that evolution comes to one of the world’s most influential hospitality markets, bringing together the pillars shaping Viceroy’s next chapter: distinctive design, destination-driven dining, thoughtful wellness and connections to the people and culture of each locale.

To make a reservation or learn more about Viceroy Park Avenue, visit www.viceroyhotelsandresorts.com/park-avenue and follow @viceroyparkavenue on social media.

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With hotels and residences in Algarve (Portugal), Los Cabos (Mexico), Snowmass (Colorado), and St. Lucia (West Indies), and hotels in Riviera Maya (Mexico), Kopaonik (Serbia), Santa Monica (California), Chicago (Illinois), and Washington, D.C., Viceroy offers a fresh take on hospitality, centered on the richness of experiences and genuine connection.

Highgate is a leading global real estate investment and hospitality management company widely recognized as an innovator in the industry. Highgate is the largest owner and operator of hotels in New York City and the dominant player in major U.S. gateway cities including Boston, Miami, San Francisco and Honolulu, with a growing footprint in Europe, the Caribbean and Latin America.