Ted Jacobs has been named Vice President, Brand Design at Starwood Hotels & Resorts

Ted Jacobs
In his new role, Jacobs will head a team in charge of setting the creative vision for Starwood’s luxury and design-driven brands, including W Hotels, Le Méridien, St. Regis and The Luxury Collection. Specifically, Jacobs will oversee the design studio that directs the interior creative concepts and executes all style guidelines for the four brands across Starwood’s leading global portfolio. He reports to Mike Tiedy, Senior Vice President Brand Design & Innovation. Jacobs brings to Starwood more than 20 years of design, brand-building and business expertise. Most recently he was a Principal and Design Director at Gensler, a global architecture, design and planning firm with 32 offices and almost 2,500 professionals in Asia, UK, and the Americas.
Design & Architecture Malaysia NY Kuala Lumpur

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 1,200 properties in some 100 countries and over 180,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St.