August 11, 2015

Ruben A. Rodriguez has been named Chief Executive Officer (CEO) at Great Wolf Resorts, Inc.

Great Wolf Resorts, Inc. announced Ruben A. Rodriguez as its next Chief Executive Officer, effective September 22, 2015. The Company's current CEO, Kimberly K. Schaefer, will assume the role of Chief Brand Officer through the end of this year and will transition to Great Wolf's board in early 2016. Mr. Rodriguez, 52, has broad experience across several leading hospitality and consumer focused companies, most recently serving as Executive Vice President, Ship Operations for Carnival Cruise Line. At Carnival, Mr. Rodriguez led hospitality operations, onboard revenues, marine operations, and shared services across 24 cruise ships carrying approximately five million guests per year. In his previous role at Carnival, Mr. Rodriguez led key commercial functions, including marketing, revenue management, ship deployment, product development and public relations. Prior to joining Carnival, Mr. Rodriguez was a Partner and Managing Director at The Boston Consulting Group, and held senior roles at The Charles Schwab Corporation and at eToys. He earned his engineering degrees from Princeton University and University of California at Berkeley, and his MBA from Stanford University.

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