Industry Update
Appointment25 August 2015

Dianna Balabon

Appointed SVP of Sales & Marketing
At SIXTY Hotels in New York - NY, USA

Dianna BalabonSIXTY Hotels, a brand established by brothers Jason Pomeranc, Michael Pomeranc, Lawrence Pomeranc and long-time collaborator Stephen Brandman, are pleased to welcome hotel industry veteran Dianna Balabon to the SIXTY team as SVP of Sales & Marketing. Balabon joins Gary Hawkins, VP of Revenue Management and Nina Libby, Director of E- Commerce in-the-now fully completed sales, marketing and revenue team. The expanding SIXTY Hotel Group features four boutique luxury hotels in New York City and Los Angeles, with Miami opening this fall and Montreal in 2016. “With Dianna’s arrival we strengthen an already dynamic team, providing exceptional support to each property with the talent and capacity to expand the brand quickly,” said Jim Biggar, President, SIXTY Hotels. With over 24 years’ experience in luxury hotel sales and marketing, Balabon has worked with some of the most coveted brands in the industry, most recently Rosewood Hotels and Resort where she played an integral role in relaunching the Rosewood Brand. Prior to that, Balabon spent three years as VP of Sales for Andre Balazs Properties as part of Balazs’ executive team of eight strategists.

SIXTY Hotels

Ambitious in vision but down to earth when it comes to putting guests first, Jason Pomeranc’s SIXTY Hotels is a collective of luxury inns based in New York City and Los Angeles, with Nautilus South Beach coming later this year.
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