January 14, 2016

Mike Vroom has been appointed as Executive Assistant Manager (EAM) Rooms at DUKES Dubai on Palm Jumeirah

Dubai-based luxury property developer and holding company Seven Tides International has named the newest member of its opening executive team with the appointment of Mike Vroom as Executive Assistant Manager – Rooms for its latest five-star hospitality venture, DUKES Dubai on Palm Jumeirah. A graduate of the International Hotel School of the American Hotel & Lodging Association, he will lead the rooms division operation for both the 273-room hotel and 227 hotel apartments, and brings with him extensive experience garnered from key roles in leading luxury properties in his native South Africa. Vroom joins the DUKES team directly from a senior role with a duo of leading South African properties, the luxury boutique Queen Victoria Hotel and Dock House Hotel in Cape Town, where he was resident manager for both locations. Prior to that, he was in charge of the entire rooms operation at the all-suite Saxon Hotel, Villas and Spa, which entailed hands-on responsibility across an extended remit including reservations, concierge, housekeeping, and the 24/7 butler service. A highlight of his career progression to date, Vroom was previously manager of the hotel’s exclusive villas product, which he managed from pre-opening, as well as heading up the butler services team. He also has estate management experience, which will prove extremely useful in the DUKES Dubai pre-opening phase, having worked for Sol Kerzner, owner of Kerzner International, as Assistant Estate Manager at the iconic Leeukoppie Estate in the prestigious Hout Bay area of Cape Town.

General Management Middle East United Arab Emirates Dubai