Appointed Chief Executive Officer (CEO)
At Nikki Beach Hotels & Resorts in Miami Beach - FL, USA
Lucia Penrod, who has been with the brand since its inception in 1998, also sits on the Board of Directors for Nikki Beach Worldwide. In addition to her new responsibilities, Lucia will continue to act as Chief Marketing Officer of Nikki Beach Worldwide, a role that she's had since 2008. As CMO, Penrod oversees all facets of Nikki Beach's branding, marketing and communications, as well as creating the company's Lifestyle, Fashion and Music divisions.
Born and raised in Nicaragua, Penrod moved to Miami in 1979 and spent four years working for the Diplomatic Corps serving the governments of South Korea and Venezuela. In 1984, she joined the Penrod's organization to run the exclusive and private Jockey Club of Miami. A year later, Jack Penrodwas invited by the City of Miami Beach to open a beach club and entertainment complex at Miami'smost famous address, 1 Ocean Drive. As the Project Manager, Lucia worked on the initial negotiations with the City, becoming an integral part of Penrod's Beach Club. She continued on as the venue's Marketing and Public Relations Director.
In 1995, Lucia and Jack Penrod married and the power couple continued working together to create new ventures. In 1998, Jack and Lucia Penrod opened the very first location of Nikki Beach. Today, there are 13 Nikki Beach locations, spanning countries like France, Thailand, Spain, Greece and Italywith the newest beach club in Barbados. Nikki Beach also has four international hotel properties and an annual pop-up location at the Cannes International Film Festival.