Industry Update
Appointment31 January 2018

Lucia Penrod

Appointed Chief Executive Officer (CEO)
At Nikki Beach Hotels & Resorts in Miami Beach - FL, USA

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Lucia Penrod

Nikki Beach Worldwide, the family-owned and operated global luxury lifestyle and hospitality brand, announces the appointment of Lucia Penrod as CEO. Nikki Beach Worldwide founder Jack Penrod will continue to serve as Chairman of the company.

Lucia Penrod, who has been with the brand since its inception in 1998, also sits on the Board of Directors for Nikki Beach Worldwide. In addition to her new responsibilities, Lucia will continue to act as Chief Marketing Officer of Nikki Beach Worldwide, a role that she's had since 2008. As CMO, Penrod oversees all facets of Nikki Beach's branding, marketing and communications, as well as creating the company's Lifestyle, Fashion and Music divisions.

Born and raised in Nicaragua, Penrod moved to Miami in 1979 and spent four years working for the Diplomatic Corps serving the governments of South Korea and Venezuela. In 1984, she joined the Penrod's organization to run the exclusive and private Jockey Club of Miami. A year later, Jack Penrodwas invited by the City of Miami Beach to open a beach club and entertainment complex at Miami'smost famous address, 1 Ocean Drive. As the Project Manager, Lucia worked on the initial negotiations with the City, becoming an integral part of Penrod's Beach Club. She continued on as the venue's Marketing and Public Relations Director.

In 1995, Lucia and Jack Penrod married and the power couple continued working together to create new ventures. In 1998, Jack and Lucia Penrod opened the very first location of Nikki Beach. Today, there are 13 Nikki Beach locations, spanning countries like France, Thailand, Spain, Greece and Italywith the newest beach club in Barbados. Nikki Beach also has four international hotel properties and an annual pop-up location at the Cannes International Film Festival.

Nikki Beach Hotels & Resorts

In 1998, entrepreneur Jack Penrod introduced the world to Nikki Beach, the first and original luxury beach club concept that combines the elements of music, dining, entertainment, fashion, film and art into one.
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Recent Appointments at Nikki Beach Hotels & Resorts

Vinicio Alberelli - Head of Global Operations

9 May 2019 — In his new position, Alberelli will lead the division's plans for the upcoming years of business. Alberelli, an Italian national, has been working with Nikki Beach Hotels & Resorts since the start of 2019, establishing clear operational standards for the existing resorts, as well as for the new, upcoming hotel locations.
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Kevin Wallace - President

9 March 2018 — Newly hired President of Nikki Beach Hotels & Resorts Asia Kevin Wallace will lead the division's plans for expansion throughout China, India, Australia and Southeast Asia. As a seasoned international hospitality executive, Kevin Wallace has held many senior positions within the hotel industry as a CEO, CFO and COO in top Asian markets.
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Alexander Schneider - Vice President

9 March 2018 — Alexander Schneider will serve as Vice President of Nikki Beach Hotels & Resorts in Europe and the Middle East. Alexander Schneider has been working with the brand since April 2016, leading the opening of Nikki Beach Resort & Spa Dubai, a project that broke the mold of existing resort concepts in the Middle East.
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