Chad Bustos

Noble House Hotels & Resorts, Ltd., a hotel ownership and management group with an upscale portfolio of 18 distinct and visually captivating properties spanning the U.S., today announced the appointment of Chad Bustos as senior vice president of sales and marketing. Bringing more than two decades of hospitality expertise to this role, Bustos will oversee all marketing strategies and sales efforts for the brand.

Before joining Noble House, Bustos" most recent role as senior vice president of sales and marketing with the Irvine Company focused on the strategic positioning and rebranding initiatives across marketing, public relations, advertising, sales, and revenue management. He began with the company in 2006 as senior director of marketing and was promoted to vice president of marketing in 2011 before rising to the role of senior vice president of sales and marketing in July 2016.

Previously, Bustos worked with KSL Resorts as corporate director of interactive marketing for five years after two years as assistant vice president of marketing for Hoover Management. He began his career with Alaska Air Group as director of electronic marketing strategies. In these leadership roles, he contributed to the strategic implementation of brand development, revenue management, digital, e-commerce, and CRM platforms. Bustos is a graduate of the University of Arizona where he received a bachelor"s degree in marketing, and he completed a doctoral program in philosophy from the University of Washington.