Appointed Chief Executive Officer
At Cycas Hospitality BV in Amsterdam, Netherlands, The
Cycas Hospitality has positioned itself for its next stage of growth with the appointment of Matt Luscombe as Chief Executive Officer. Matt is set to join the business in March, based from Cycas's head office in Amsterdam, where he will become the hotel management company's first CEO since it was co-founded in 2008 by Eduard Elias and John Wagner.
The appointment follows significant expansion for Cycas, having welcomed three new brands in 2018 and doubled its portfolio in the process. In the last year alone Cycas has expanded into Belgium, France, Germany and the Netherlands, and last autumn the fast-growing company announced six new senior hires to support its ambitious European growth plans to have 10,000 rooms across Europe by 2022.
Matt brings nearly 20 years of hospitality and consumer experience, including ten with InterContinental Hotels Group (IHG). During his IHG career, Matt held several senior leadership positions, most recently as Chief Commercial Officer for Europe where he was responsible for building the company's hotel and loyalty brands. Prior to that he spent five years heading up IHG's franchise business across Europe and Africa, working with Cycas Hospitality and leading the hospitality industry's first Olympic partnership by Cycas's dual-branded property in London Stratford City. He joins Cycas from Coles Group, one of Australia's leading retailers, where he was General Manager.
In his newly-created role, Matt will be responsible for steering Cycas through the next phase of its ambitious growth plans, which will see the business triple in size and boost its presence across Western Europe. He will work closely with the co-founders and Cycas's executive leadership team to further strengthen the company's operations across the UK and mainland Europe. Eduard Elias and John Wagner will both remain active in the company's strategic leadership through positions on its board, alongside Cycas investors Huakee.